Two people who decided to build it right.
The people who actually know how to do this - not in theory, but from inside the machine - are almost never available.
They're running ops teams. Managing the migration nobody planned for. Cleaning up what the last consultant left.We've been those people.
Kelly has been in GTM since 2000 - before RevOps was a category, before half the tools in your stack existed. That history isn't nostalgia; it's pattern recognition. It's what tells you when to lean into a platform's new features, when to replace it, when to train the team on what's already there, and when to leave well enough alone.
Katie brings the technical depth to execute those calls: campaign operations, marketing automation, the configuration and measurement work that most strategists can describe but can't build.Between us, we've done this across B2B SaaS, industrial, transportation, edtech, healthtech, and others. Building systems, not decks.
Doing the work and living with what we built.So we built the practice we wished existed.
No vendor kickbacks. No juniors filling hours. Nothing left undocumented when an engagement ends.
Both of us maintain serious professional commitments outside of CL - which is exactly the point.
We do this work because we choose to, not because we have to. That distinction matters more than it might sound. It means every engagement gets our genuine best thinking, not hours being filled on a timesheet.
