Our Take

The most common marketing automation problem isn't a missing feature. It's a system that only one person - usually the most senior person on the team - really understands. When that person is in every workflow fix, every campaign launch, every scoring model question, your automation has become a dependency. It's supposed to free up time. Instead it's consuming it.

We've been that person. We know what a marketing automation platform looks like when it's been built by committee, patched over time, and never properly documented. We also know how to fix it in a way that actually sticks - not a clean rebuild that breaks two months after we leave, but something your team can maintain, improve, and hand to the next person who joins.

We work across Marketo, HubSpot, and the Salesforce integrations that connect them. We're platform-agnostic - if a different tool would serve you better, we'll tell you, with no vendor relationship shaping that recommendation.

What this covers:

• MAP audit and architecture - assess what's working, what's broken, and what needs to be rebuilt before we touch anything

• Lead scoring design - scoring models built on real behavior data, not guesswork, tied to lifecycle stages your sales team actually trusts

• Lifecycle stage design and configuration - stages that reflect how your buyers actually move, not how the default setup assumes they do

• Nurture workflow design and build - programs your team can understand, adjust, and run without a consultant in the room

• Marketo and HubSpot implementation - we do the configuration, not just the strategy

• Salesforce integration - so your MAP and CRM are telling the same story

• Data hygiene frameworks - clean data is the foundation everything else depends on

• Team training and documentation - when we hand it back, your team can run it